The PR Coach

best social PR tips, resources & insight

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10 Rising Social Networks You Should Explore | Mashable

See on Scoop.it - Public Relations & Social Media Insight

Had enough of Facebook and Twitter? It may be time to switch up your go-to social network.With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you’ll want to keep an eye out.Here’s a look at 10 up-and-coming social networks you should know….
Jeff Domansky's insight:

This is a valuable look at 10 up and coming social media networks and channels that are worth following. Recommended reading. 9/10


See on mashable.com

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How to Optimize Your Blog for Content Distribution | Digital Info World

See on Scoop.it - Public Relations & Social Media Insight

Your blog is your most important owned property on the internet. If you want your content to make an impact, follow these best practices to make sure it’s optimized for maximum results.According to a BrightEdge Technologies study, blogs with social media sharing buttons generate 7X more mentions than those don’t. So make sure you place social sharing button prominently at the beginning of each blog post. Include counters on these buttons to encourage other to share (and help track your social proof). Feature platforms that are most relevant to your audience.Similarly. including images increases shareability and engagement up to 64 percent (according to OKDork/BuzzSumo). So add beautiful visual content in your posts.Take a look at this infographic from  onboardly  that proposes 5 tips on how to optimize your blog or website for content distribution….
Jeff Domansky's insight:

Blocking basics to help you get better results and increase sharing of your blog posts.


See on digitalinformationworld.com

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Creating an Affordable Mobile Marketing Presence

See on Scoop.it - Public Relations & Social Media Insight
Developing customized retail apps to deliver mobile promotions and generate customer data or retooling existing systems to accommodate backend solutions like Apple Passbook or Google Wallet may be out of reach for many small and mid-sized businesses, but there are some no- and low-cost channels and tools available that can make mobile marketing feasible for almost any business. A key point is that SMBs must stick to expectations and execution that align with where the industry is today, says Inman Breaux, COO of Airpush, a provider of data-driven mobile advertising solutions….
Jeff Domansky's insight:

Good starting point and tips for mobile marketing for local businesses.


See on inc.com

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A Beginner’s Guide to Local SEO for Small Businesses | Shopify

See on Scoop.it - Public Relations & Social Media Insight

As a small business with a physical location, you’ve probably heard about “local SEO” or have been told that you should really be optimized for local search.In return, perhaps you’ve had a confused or overwhelmed look on your face, wondering ‘what exactly is local SEO?, ‘how’s it different from your existing SEO efforts?’, and ‘how exactly do you get started?’Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:1. Local Listings and Citations2. Online Reviews3. On-Site Local SEO optimization….
Jeff Domansky's insight:

Useful reference and advice for practical SEO for local businesses.


See on shopify.com

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Content We Love: A Dynamic Press Release with Global Appeal

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Hot on the heels of the World Cup games, this announcement by Dynamic Architecture titled “The Dynamic Football Experience: World’s First Football Entertainment Centre to be Rotating Building” became the most viewed multimedia news release on PRNewswire.com. It’s no surprise that the news earned so much attention; a spinning, soccer-ball shaped building to be constructed in the middle of Rio de Janeiro sounds like a story beyond anyone’s wildest dreams. But this press release does a great job at anticipating the questions a journalist or potential visitor might ask and includes eye-catching visuals, an intriguing story angle, and fifteen translations of the text release to entice soccer enthusiasts around the globe….
Jeff Domansky's insight:

Who said press releases are dead? This multimedia news release does a great job.


See on blog.prnewswire.com

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6 Important Product, Design and Strategic Decisions For Wearable Makers

See on Scoop.it - Public Relations & Social Media Insight

It is a super exciting time for wearable entrepreneurs! The early generation of wearables has offered a promising step towards what could be achieved over time with the new generation of wearable products.The wearable industry is still in its infancy. Although wearable makers have spent significant effort to marry hardware and software technologies and build cool products, there is still a lot to be discovered, learned, and applied in this industry.As a wearable maker, there are six elements to consider and successfully navigate in order to build a winning product that will be adopted by the majority of the population:…
Jeff Domansky's insight:

Success strategies for wearable technology makers in the future.


See on yasibaiani.wordpress.com

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Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert

See on Scoop.it - Public Relations & Social Media Insight

The shotgun approach is a new way of conducting your social media affairs, based on the mathematical realities of an era where reliable reach has gone unicorn.The shotgun approach says:You need to be sending more messages in more places.The total potential size of a social network is far less relevant than the number of people you ACTUALLY reach there.Because such a small percentage of your total audience will see any one message you send in any particular venue, you can adopt an editorial calendar that works across-the-board, with changes in execution to fit each network’s norms….
Jeff Domansky's insight:

Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.


See on convinceandconvert.com

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Ten Creative Ways to Use Lists in Content Marketing

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Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels. Anybody and everybody is using embedded lists in their content. Or, they are writing “mea culpas” via Medium, exposing every aspect of their personal and professional lives.Great content is somewhat list driven and we can all thank smartphones for some of this popularity. Your content is getting reduced to a small screen: so no lists, maybe no reads….
Jeff Domansky's insight:

Here’s a good look at lists, how to use them and why they work


See on business2community.com

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5 Reasons Why You Should be Publishing on LinkedIn

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I asked one of my mentors, Maggie Patterson of Marketing Moxie for Entrepreneurs , to give us some of her best advice surrounding this question:“How do you create something new without needing to start from scratch?”Here are her thoughts to consider when you start writing your LinkedIn published posts…
Jeff Domansky's insight:

Useful tips to help you get maximum benefit from publishing on LinkedIn.


See on karenyankovich.com

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Five Shocking Facts That Will Change Your Entire Approach to Social Media

See on Scoop.it - Public Relations & Social Media Insight

How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research….Since most of us use Facebook, we think we know how effective it will be, or what kind of posts garner the most attention and interaction. Since we have a Twitter account, we have a sense of knowledge about how it works, and what a business should do (or not do) on Twitter.All that is great, but how much of our social media behavior is founded upon fact? I decided to dig into the data and do some research. What I’ve extracted below are five surprising data points that will have a profound effect on how you approach social media….
Jeff Domansky's insight:

Valuable research and advice from KISSmetrics on social media best practices.


See on blog.kissmetrics.com

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MH17: how Storyful’s ‘social sleuthing’ helped verify evidence

See on Scoop.it - Public Relations & Social Media Insight

Ben Cardew: Stories such as the shooting down of the Malaysia Airlines plane show the importance of checking Twitter and YouTube content.In the aftermath of an event as tragically uncertain as the MH17 plane disaster, amid claim and counterclaim about who was responsible, it becomes ever more important for news organisations to verify the validity of material on social media.This is where social news agency Storyful and its Open Newsroom  come into their own. The Dublin-based company – acquired by News Corp for €18m in December 2013 – specialises in finding and verifying news content on social media. Open Newsroom, which Storyful launched on Google+  in June 2013, is “a real-time community of news professionals” whose objective is to “debunk, fact-check, clarify, credit and source” information around big news stories….
Jeff Domansky's insight:

Verification is a challenge for journalism and citizen journalists alike.


See on theguardian.com