The PR Coach

best social PR tips, resources & insight

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6 online spaces where you should be growing your presence | memeburn

See on Scoop.it - Public Relations & Social Media Insight

Digital marketing is a little like mother’s love. You just keep doing it without conditions, expectations, or even hopes of returns.If you think you have the resources for this, you are wrong. The right tools are all over the place, including right under your nose.Using IM Creator and Duda, your website — and its mobile version — can be up in an hour.HootSuite can help you set up social media updates for as far in the future as you like.Campaign Monitor and MailChimp can help you template out your newsletters, and automate and analyze your email marketing campaigns.You don’t need a fully laid out plan. Just start – that’s the key….
Jeff Domansky's insight:

Useful tips for social media marketing basics.


See on memeburn.com

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q9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

See on Scoop.it - Public Relations & Social Media Insight

Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform — navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type….
Jeff Domansky's insight:

Learn what the three types of searches are and how to better optimize your site for them.


See on blog.hubspot.com

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Four Types of Content Marketing Metrics | Data-Driven Marketing Network

See on Scoop.it - Public Relations & Social Media Insight

Nine out of ten in-house marketers say that content marketing will become more important, but just 38 percent has a content strategy. There’s a gap to bridge. The infographic by Pardot.com shows interesting data points, among others the four content marketing metrics categories.The four types of content marketing metrics can be divided in:ConsumptionSharingLead generationSalesAs shown in another point made in the infographic (most popular metrics), the research behind it shows that marketers are focusing on Consumption and Sharing metrics but by also taking into account Lead generation and Sales it keeps the content aligned with business objectives….
Jeff Domansky's insight:

Here’s a good look at the four drivers of success and measuring results in content marketing.


See on data-driven-marketing.net

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10 Content Marketing Lessons from The World’s Fastest Growing Websites

See on Scoop.it - Public Relations & Social Media Insight

The media world is changing. The traditional media such as the New York Times is under threat. Here are 10 content marketing lessons from two upstarts.So if you want to take the art of blogging and content marketing seriously you will need to think like a publisher not an like an amatuer or hobbyist.The 10 content marketing lessonsHere are some insights and lessons on what makes Buzzfeed and Upworthy the fastest growing websites on the planet and what you can learn and apply from their tactics to your content, blog and website….
Jeff Domansky's insight:

Learn content marketing best practices from Upworthy and BuzzFeed.


See on jeffbullas.com

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3 Simple Ways to Start Your Story | Get Storied

See on Scoop.it - Public Relations & Social Media Insight

Storytelling can be complex and the information about storytelling, well, overwhelming. The good news, is that you can start either way — from the future (with a vision story) or the past (with an origin story). In this article I want to show you simple ways that you can dive right into telling your story (without fretting or worrying so much if you’re getting it right).

In a recent client workshop in New York City we unpacked this process, sharing some of my favorite ways to lead off any purposeful story. I shared six kick-off phrases that ANYONE can use to start a story in a way that’s compelling, uplifting, and inspiring. I like to think of it as Mad-Libs for transformational storytelling!

The Story Literally Spills Out Of You, When You Use One Of These 6 Kick-Off Phrases.

These 6 strategies are something we cover in great depth in our StoryU Online course Undeniable Story. Today, I want to share with you a few of them that are really important in setting the context and frame for your marketing, storytelling, and leadership efforts….


Jeff Domansky's insight:

Three key phrases to jump start your storytelling. Recommended reading.


See on getstoried.com

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Seven Content Marketing Tips for Media Pickup and Massive Exposure

See on Scoop.it - Public Relations & Social Media Insight

Content marketing can be a great way to gain exposure for your company, but getting the media to care about your brand’s news is difficult. Unless you’re a Fortune 500 company, mainstream media, and even industry publications, probably won’t cover your news.

You can try newsjacking—inserting your ideas and commentary into breaking news in the hopes of being quoted. Journalists get a ton of such press releases, though, and yours is usually just another needle in the haystack.

So how can you use content marketing to break into popular news stories?

We recently got in on a story that generated a massive amount of exposure and valuable citations for my company, WordStream. Our blog post on the effect that Google’s Panda 4.0 algorithm had on eBay’s organic search rankings ended up earning…

Jeff Domansky's insight:

Larry Kim shares seven practical content marketing tips.


See on marketingprofs.com

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Brace Yourself: This Korean Music Video Is About To Rule Your Life

See on Scoop.it - Public Relations & Social Media Insight

Now, I’ve seen some crazy stuff while graining on the web’s surfbort. (Some things are too crazy to mention here, but take me to drinks and I’ll regale some escapades.) But, never has something so peculiar flashed across my screen.

Because, whatever is going on in Korean DJ/producer Hitchhiker’s video for “11” transcends space and time, and enters (perhaps even creates?) a new dimension. It’s like Gaspar Noé enlisted M.I.A. and avid Second Life users who create bizarre GIFs for Tumblr to make a video for his auto-tuned baby chant.

On top of that, there’s what looks like a chrome version of Laurence Fishburne’s character from The Signal busting some dad-style dance moves. It’s a mess — a beautiful, whacked-out mess that will soon come to dominate the Internet in the same ways Nyan cat and the Harlem Shake did. Consider this your warning.

Jeff Domansky's insight:

Now that’s whack! No possible explanation LOL. Maybe it’s Psy in disguise?


See on refinery29.com

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Ideo Helps Develop New Designed-Minded Journalism Degree

See on Scoop.it - Public Relations & Social Media Insight

Journalism + Design, the latest program at the The New School in New York City is teaching journalists how to think like designers, and designers how to think like journalists. With a curriculum co-developed by Ideo, the undergraduate program kicked off this semester teaching students how to harness design and design thinking in news.

This interdisciplinary collaboration between Parsons, the New School’s design college, and the liberal-arts-focused Eugene Lang College, will be the first-ever undergrad journalism program at the New School. “The idea was to combine the rigorous critical thinking of a great liberal arts college with the creative design thinking of a great design school,” Program Director Heather Chaplin tells Co.Design. The experimental new program was funded in part by a $250,000 grant from the Knight Foundation, which funds innovation in journalism.

The program—which the creators refer to as being in beta—launched with six classes on topics like “Visualizing Data,” though for the time being, students can also take applicable classes, like web design, at Parsons or at Eugene Lang. In addition to regular faculty, guest editors and designers participate in classes, and each semester more informal “pop-up classes” will taught by working journalists like John Keefe, a data news editor at WNYC who’s teaching a class—in the style of a cooking show—on how to make maps….


Jeff Domansky's insight:

This is an important initiative in journalism where design is badly needed as a skill if news is to survive in the future.


See on fastcodesign.com

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The Facts and Figures about the Power of Visual Content - Infographic

See on Scoop.it - World’s Best Infographics

We all know that images are compelling. The growth of  visual content has been on a rapid upward trajectory over the last 12 months.
Social media platforms such as Pinterest and Instagram have taken the social media world by storm.


Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and growth, the visual social media network is now being used by 40% of the worlds top 100 brands.


Compete.com recently released a report showing that Instagram was the fastest growing web property on the planet amongst the top 50 websites. The report stated that it had grown from 16 million to 22 million unique visitors in just one month, which is a growth rate of 38% in just 30 days!…


Jeff Domansky's insight:

Visuals matter big time in your marketing, content and communications.


See on jeffbullas.com

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10 Ways to Use Content to Create High Converting Landing Pages

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The success of your landing pages will largely be determined by the information your present to your visitors. A load of hard to read paragraphs of text about nothing in particular probably isn’t going to have the desired effect.

To make your content work harder for you and to start converting more visitors into customers follow the 10 tips in this infographic from Marketing Wise….


Jeff Domansky's insight:

More useful content marketing tips.


See on blog.red-website-design.co.uk

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Seth Godin, Lao-Tzu, me and writing on the internet | The PR Coach

See on Scoop.it - Public Relations & Social Media Insight

I guess I’m in a metaphysical mood today. Thinking about writing for the internet, how it’s different,  and finding your own style.

So, let’s set the scene…

Seth Godin, Lao-Tzu and I walk into Hemingway’s Bar & Grill. Godin says, “I’ll have a Purple Cow.” I say, in my best Homer Simpson salutation, “Beer me.” Lao-Tzu says, “Ommmmm.”

Drinks with Seth Godin
That’s me channeling Seth Godin, echoing Lao-Tzu.

Except I’m not a bald guy and I don’t wear saffron like either of these wise men….


Jeff Domansky's insight:

Writing for the internet is like that ;=)


See on theprcoach.com