Since social media is changing so often, it can be hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers. Especially when trying to gear up for the new social media for business, being in the know of the latest stats is more valuable than ever…
See on thenextweb.com
What is big content? Big content doesn’t just have to come in the form of an ebook. Big content can be an epic blog post. Big content can be a blog post series. An ecourse. An infographic. It can be a series of emails. A video. A series of videos.According to Peter J. Meyers, big content takes effort, breaks molds and has longevity. It drives ideas.These 10 “big content” pieces do just that. And they are some of the best online marketing content resources produced in 2013. In some cases, you may have to surrender your email, but in my opinion they’re worth it….
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If you’re a small business owner and you run your own website with Wordpress, check out this list of common errors and how to avoid them.Wordpress has made it easy for anybody to set up a site and blog, but there are a number of pitfalls that you can easily avoid by following these tips!
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After countless suggestions of sites to use for promotion, I’m starting to realize that several things do not help at all. 6 online marketing and selling tips for artists….
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Matt Cutts says be careful that the sites you guest blog on are of high quality and definitely avoid any guest blogging sites that appear low quality and spammy. Don’t:Make it your only way gathering links.Send out thousands of blast emails offering to guest blog.Guest blog with the same article on two different blogs.Take one article and spin it lots of times.
See on searchenginewatch.com
2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO in November.You might wonder how all of this will affect social media marketing next year. As 2014 will see new social networks, ever more creative marketing concepts and innovative formats popping up everyday, we asked some social media experts about their views of the top trends in social media marketing next year.See what they have to say so you can prepare ahead!
See on blog.talkwalker.com
See what lies ahead for content marketing in 2014…. With so many companies now giving their marketers license to invest in content marketing, part of what a marketer needs to excel at is showing the ROI from that initial investment. How is it helping your business achieve their goals? If you’re going to aim for scale in 2014, you need to show that what you’re doing now is working, and will continue to work and warrant equal or more investment….
See on blog.hubspot.com
If you’re reading this, you’re likely bathed in several channels of cell phone radiation at once. But while we can spot cell phone towers and antennae, the waves themselves remain invisible. Following up on a project to visualize what Wi-Fi might look like in cities, artist-researcher Nickolay Lamm has imagined what cell phone radiation would look like if emitted as waves of light.Lamm worked with eight academics and engineers to verify that the images we’re looking at are accurate representations of cell phone radiation. Like radio, cell phones rely on radio frequency waves, which emit low-energy radiation. Unlike ionizing radiation—released by higher-energy gamma rays, x-rays, and ultraviolet rays—exposure to cell phones’ non-ionizing radiation has not been proven to cause serious damage to living tissue
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Can you believe how quickly this year has gone by? And that it’s time to start thinking about what the focus will be in 2014?A few days ago, I was sent a list of 14 Brand Trends for 2014, as proposed by Robert Passikoff with Brand Keys. I thought there was an interesting mix of items that cover experience, marketing, data, digital, and more - interesting enough to share with you. Personally, I’m encouraged by this (as Robert notes): In numerology, the number 14 is associated with forward movement, new methods of experience, opportunity, and personal engagement, a good omen as to the course the world of consumer outreach and brand marketing will follow next year….
See on futurelab.net
…Measuring awareness is relatively straightforward. If you’re a coffee shop, for example, the number of people who walk by the front door, stop, look inside, maybe even poke their head in, is your level of awareness. Measuring trust is significantly harder because it’s subjective and qualitative. Trust is less of a “what happened” question and more of a “why” question, and you can never measure “why” questions with web analytics (which only measures “what happened” questions).With that in mind, let’s look at two simple ways using web metrics that you can start to see the impact of your public relations program on growing new audiences. The screenshots below are taken from the most popular web analytics program, Google Analytics, but other programs provide (or should provide) substantially similar metrics….
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The problem is, most case studies out there are little more than a couple descriptive paragraphs about a few tactics. Which, first off, is great. Don’t get me wrong. Keep writing, keep sharing.But there are rarely results, there is rarely a problem stated that needs solving or a strategy being discussed.Wanting to share these success stories is great. Wanting to read these success stories is great. But let’s look a bit closer at what is going on here and perhaps we can create a better system for all of us to benefit from…
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Why? Everyone else is using them too. Check out LinkedIn’s 2013 Most Overused Buzzwords list…. Read the word “extensive” and you don’t immediately think, “Great, a comprehensive suite of services covering a broad range of applications!” Instead you skim right over the word because you’ve seen it thousands of times in the same context. In a business setting, “extensive” is filler.Here are more examples: the 10 most overused words and phrases from LinkedIn profiles in 2013 (along with my thoughts on each). Take a look and then think about removing over-used words and phrases from your website, press releases, and other company communications
See on inc.com