The PR Coach

best social PR tips, resources & insight

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Infographic: LinkedIn statistics brands should know


Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.We’ve talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?It’s an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex.An infographic from DegreeQuery.com reminds us of just how big LinkedIn is, and the potential business it provides. Here are a few of the statistics it mentions
Jeff Domansky's insight:

All about the business power of LinkedIn.


See on ragan.com

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15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas’s Blog


The microblogging giant has come a long way since co-founder Jack Dorsey’s first tweet. Here are some Twitter facts and figures worth checking out.Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away….
Jeff Domansky's insight:

Ahhh Twitter. My favorite channel!


See on jeffbullas.com

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The Seven Deadly Sins of Startup Storytelling


So you called a cab, but no one’s showing. The only thing the cranky dispatcher will say is “He’ll be there in 15.” You call back in 15, and he now says, “Driver’s on the way. Any minute now.” Click. It’s cold, it’s getting dark, and you’re already late. Wouldn’t it be great if there was an app that let you tap into an unused supply of empty cabs and cars to get you where you want to go, perhaps with a little style? So goes the legendary inspiration behind Uber, a story now encapsulated in a single tagline: “Everyone’s private driver.”When it comes to persuasion, companies have traditionally appealed to the left side of the brain — logic, pricing, specs. Emotion, however, has proven to be the better marketing tool. As Daniel Pink, author of Drive, writes, “Right-brain dominance is the new source of competitive advantage.” Appealing to the right side of the brain allows for deeper engagement by uniting an idea with an emotion. The best way to do this: Tell a story.That said, the way you tell a company’s story is (and should be) quite different from the way you’d tell a story at a party. While the same techniques for success apply, too often business stories fall flat or set unnecessary fires, particularly in the domain of start-ups. You see it all the time. But in my experience, you can’t teach a company how to tell its story — just like you can’t teach someone to have a certain personality. Instead, I’ll give you the big don’ts….
Jeff Domansky's insight:

Superb advice on better presentations by storytelling.


See on firstround.com

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This Advice From IDEO’s Nicole Kahn Will Transform the Way You Give Presentations


“Stories are the way our teams get excited, aligned, and rallied around the same goal,” says long-time IDEO Project Lead Nicole Kahn.Kahn, along with a team of fellow storytellers, has helped champion this philosophy through events they’ve held at IDEO offices across the country. The goal: to provide a model for what good presentations look like, while also giving designers a chance to talk about what inspires their creativity, and get solid feedback from an audience of their peers.At First Round’s recent Design+Startup event, Kahn shared lessons she and her teammates have compiled, which have become a set of best practices for giving high-impact presentations….
Jeff Domansky's insight:

Great tips on how to innovate for more creative presentations.


See on firstround.com

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The One Small Adjustment That Changed Everything | Mr. Media Training


I recently media trained a well-regarded executive. Off camera, this client was funny, warm, and engaging. But her first on-camera interview was terrible….

 

And remember: There’s no one model for what a spokesperson should look like, other than themselves at their best. Spokespersons can succeed as communicators whether they’re quiet and shy or personable and high energy. So to this client’s former boss, I say this: personable people can be taken seriously…


Jeff Domansky's insight:

Great media training tip.


See on mrmediatraining.com

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My Executives Keep Watering Down My Messages. Help! | Mr. Media Training


I received a phone call recently from a PR professional who is struggling with a frustrating and all-too-common problem.


He read my book and is trying to implement some of the messaging suggestions I wrote about—but he’s running up against executives who are so scared of potentially alienating any stakeholder that they hedge every statement and water down the messages to the point where they’re not even remotely engaging.


He wondered what someone in his position can do when they know the right thing to do but keep getting thwarted by overly cautious colleagues….


Jeff Domansky's insight:

Brad Phillips offers smart speaking advice.


See on mrmediatraining.com

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MetaWear will bring wearable tech to the masses | Gearburn


MetaWear is a tiny development board meant for people who want to create or hack their own wearable tech. The Kickstarter project raised its funding goal of US$8 000 within the first 24 hours and, with 25 days yet to go, is still going on strong — currently at US$30 000.

The open-source device is like a Raspberry Pi but super small. A lot smaller. It’s about the size of a US quarter or 17mm x 26mm to be exact. “A Raspberry-PI doesn’t fit into a necklace, a bracelet, or a shirt,” echoes the project page. MetaWear does.

It’s pretty amazing, especially considering all the specs such a small device can carry. The hardware board includes an ARM Cortex M0, BLE, a 3-axis accelerometer, an RGB LED, a buzzer, a coin vibrator, a temperature sensor, a micro-button, a USB rechargeable battery, and GPIOs. It also has 256KB flash memory and 8KB RAM.


Jeff Domansky's insight:

Open source device leads the wearables hacker ethos.


See on gearburn.com

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Hearables – the new Wearables | Wearable Technologies


Forget wristbands – The Ear is the new Wrist.


There’s a new bubble in technology – the wristband. Fuelled by Nike’s success, Jawbone’s on the Up, Polar’s in the Loop, Sony’s trying to Force its way into the game, while Fitbit’s aiming to stay as number One. (If you’ve ever wondered how branding executives choose their product names, that’s how.) Analysts are falling over each other to estimate how large the market will be by 2018. They’re wetting themselves at the prospect of smart watches, seeing the wrist as the saviour of the high tech industry now that smartphones have lost their Shine. (Which has nothing to do with the wrist, but that’s another story.) Currently Credit Suisse holds the prize for unwarranted optimism with a prediction of a market value of up to $50 billion for wearables in 2018. I think they’ve all missed the largest potential market for wearables – a category I’m going to call Hearables. The ear is the new wrist.


Jeff Domansky's insight:

Listen up. Hearables are looming fast as are the health and medical applications for wearables..


See on wearable-technologies.com

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DKNY Shares New Wearable Tech App That Could Be Game-Changing


No matter how seriously you take shopping, there are really only two ways to do it: in stores and online.


But if the new wearable tech software pioneered by Israeli startup Awear Solutions takes off, there could be a third way to spot the clothes and accessories you covet: on the streets.


Awear functions through a digital chip embedded in garments. Users who have the Awear app can use it to scan, say, a stranger’s cute bag at a coffee shop, as long as they’re within 30 feet of the item. If the bag’s equipped with an Awear chip, the shopper can buy it directly through the app….



Jeff Domansky's insight:

Many issues could arise but the Awear chip could be a fashion game changer.


See on observer.com

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30% Americans wary of Glass, Implants, Driverless Cars, and Robots: Pew Report


The world has always revolved around the fascinations and marvels of technology; the pace at which technology is escalating and the quench for newer software and applications is mounting, the dwindling of tech advancement can only be deemed as hypothetical. But all good things have certain limitations and embankments. Clearly, technology is no exception….


Jeff Domansky's insight:

Wearable adoption and retention pose huge barriers for the industry.


See on inferse.com