The PR Coach

best social PR tips, resources & insight

0 notes

Thoughts On Alibaba | John Battelle’s Search Blog

See on Scoop.it - Public Relations & Social Media Insight

A caveat before I think out loud, quite possibly getting myself into a running battle I know I can’t win: I’m not a public market stock investor, I’ve never been one, and take the following ruminations at the price they’re offered: IE, free.But this Alibaba stock debut doesn’t smell right to me, and it’s not the company- which is certainly a huge success story inside China, driven by a scrappy founder with a laudable (if manicured) personal narrative.That said, Alibaba’s star turn smells of collective greed, with a hefty side of whistling past the graveyard….
Jeff Domansky's insight:

John Battelle shares a hype-free and hysteria-lacking look at Alibaba.


See on battellemedia.com

0 notes

Alaska news reporter Charlo Greene quits live on air to campaign for marijuana legislation

See on Scoop.it - Public Relations & Social Media Insight

A news reporter in Alaska dramatically quit her job live on air so she could campaign for the legalisation of marijuana in the US state.


Charlo Greene, a reporter for Alaska-based news channel KTVA-TV, revealed herself to be the owner of the Alaska Cannabis Club, a “medical marijuana collective” that serves patients throughout Alaska.


Greene has reported on the club several times without ever revealing her connection to it. However, during one segment of the news programme, she revealed herself to be the president of the pro-marijuana legalisation group before adding “f**k it, I quit”.


Following her shock resignation, the camera cuts to a visibly stunned main anchor, who stumbles over an apology before adding “we’ll…we’ll be right back”….


Jeff Domansky's insight:

Well, some days are like that. Job up in smoke…


See on ca.news.yahoo.com

0 notes

Your Ultimate Guide To Organizing Long WordPress Content And Blog Posts

See on Scoop.it - Public Relations & Social Media Insight

When you build a website or blog, populating it with content is just one step of the process. For some, it’s as simple as writing up a few basic content pages, writing blog posts on a regular schedule, and that’s it. For others—especially those working in complex industries, their content needs might be a little bit more demanding.That’s when content starts to get lengthy. I’m talking 5,000+ word blog posts, here. The subject matter might totally lend itself to that many words but a careful balancing act must be accommodated for: what’s the right length to thoroughly cover the topic at hand without making your readers’ eyes glaze over?Long content is what we’re going to talk about today. And as always, it’ll have a WordPress bent so all the organizational tips offered will be catered to fellow users and developers of this CMS. We’ll start with a discussion of how to determine if your content actually needs to be long then move into some actionable tips you can try out today. Happy organizing!…
Jeff Domansky's insight:

Useful tips to help you get better results from your long blog posts and content marketing.


See on elegantthemes.com

0 notes

Native Adpocalypse! The NYT Sponsors an Upworthy-Style Listicle on Mashable

See on Scoop.it - Public Relations & Social Media Insight

Those 11 inspiring videos are all original feel-good New York Times productions, and as Digiday’s Lucia Moses noted this morning, the ad is intended to drive subscription signups forThe Times, with a prominent call to action at the top of the piece imploring readers to “Get with The Times.”While this may seem bizarre and a little too meta for this early in the morning, it’s actually a shrewd move by The Times to grow their audience. Clearly, they’ve identified Mashable readers as potential Times readers and subscribers, and as a result, they’ve come to them with a month-long campaign of branded posts.The Times also punched up the titles of the individual videos for a Mashable audience. “Tattoo Artist Gives Breast Cancer Survivors Nipples and Hope” was originally titled “The Nipple Artist,” and “Can Your Grandma Pump Iron Like This?” was called “Shirley and the Bodybuilder.”…
Jeff Domansky's insight:

“​11 Inspiring Videos That Will Restore Your Faith in Humanity” sounds like your standard Tuesday-morning Upworthy offering, but it’s actually a “BrandSpeak” post on Mashable paid for by The New York Times. If you’re having trouble following the bouncing ball and the marketing strategy here, I’m not surprised. It’s actually fairly agile marketing by the New York Times, if a little bit out of the box. I look forward to learning if it works.


See on contently.com

0 notes

A Glimpse Into Marketers’ Social Media Strategies

See on Scoop.it - Public Relations & Social Media Insight

A Glimpse Into Marketers’ Social Media Strategies - Even the big guys struggle to measure ROI.92 Percent of marketers say social media is important channel for their businesses, reveals new study from adweek.”Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those surveyed said they use some form of social media marketing, only 37 percent reported being able to measure ROI—and this problem extends to even the largest marketers, 78 percent of whom said they struggle with this measurement.”Take a look at this infographic called  ”A Glimpse Into Marketers’ Social Media Strategies” for rest of the findings….
Jeff Domansky's insight:

Lots of insight into social media and lessons to learn.


See on digitalinformationworld.com

0 notes

18 Best Wilderness Photos from Smithsonian’s “Wilderness Forever” Photography Contest

See on Scoop.it - Public Relations & Social Media Insight

The Smithsonian National Museum of Natural History has unveiled an epic photo exhibit called “Wilderness Forever: 50 Years of Protecting America’s Wild Places.” The exhibit features jury-selected images that perfectly capture the gripping beauty of America’s wildest natural spaces.The exhibit celebrates the Wilderness Act, an integral element of the U.S.A’s conservation efforts that, since its adoption in 1964, has protected more than 109 million acres of American wilderness.The exhibit was selected from more than 5,000 submissions from throughout the U.S. Many of the winning photos come from the stunning mountains and tundras of Alaska, the mossy mountain forests of the Pacific Coast, and the unique sandstone formations of the South-West – all regions worth exploring!…
Jeff Domansky's insight:

Take a creativity break with your coffee and enjoy these phenomenal photographs. Highly recommended 9.5/10


See on boredpanda.com

0 notes

The Effects of Social Media on Our Body and Brain

See on Scoop.it - Public Relations & Social Media Insight

We always talk about how social media can affect your brand, your reputation your social life. What we don’t discuss is the effect it has on our body and brain. What sorts ofchemical reactions happen each time we check our Twitter? How does our brain work now that internet is everywhere?We all have seen the symptoms in ourselves. In fact, we can’t spend more than 10 minutes without checking our email or messages. But, apparently, there is a study which confirms that there are huge  psychopathological impacts that social media have brought to our lives. The results are impressive and you can find them below, in the infographic conceived and created by the team at TollFreeForwarding…
Jeff Domansky's insight:

Welcome to your brain on social media.


See on wearesocialmedia.gr

0 notes

How Brand Influencers And Brand Ambassadors Are Different

See on Scoop.it - Public Relations & Social Media Insight

Brand Influencers and Brand Ambassadors are not the same thing! Here’s how to identify them as well as how to use them in your influencer marketing.So how can marketers make sure that their message is the one to get heard and absorbed?Marketers have realized that there is a better chance that their message will be picked up and acted on if it has more credibility than a conventional advertisement’s. They have understood that cynicism among customers can be overcome when, for example, family and friends recommend a product for use.This knowledge, and the might of social media, can be used to market products indirectly to potential consumers. By encouraging influential people to talk about products and recommend them, marketers quickly score a unique advantage over their competitors….
Jeff Domansky's insight:

Useful distinction between brand ambassadors and brand influencers.


See on steamfeed.com

0 notes

How to Build an Influencer Marketing Strategy

See on Scoop.it - Public Relations & Social Media Insight

By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.So how can marketers make sure that their message is the one to get heard and absorbed?Marketers have realized that there is a better chance that their message will be picked up and acted on if it has more credibility than a conventional advertisement’s. They have understood that cynicism among customers can be overcome when, for example, family and friends recommend a product for use.This knowledge, and the might of social media, can be used to market products indirectly to potential consumers. By encouraging influential people to talk about products and recommend them, marketers quickly score a unique advantage over their competitors….
Jeff Domansky's insight:

Practical tips to help you develop an influencer strategy that works.


See on marketingprofs.com

1 note

Slideshare: The Biggest Opportunity In Content Marketing

See on Scoop.it - Public Relations & Social Media Insight

At a marketing conference last year, I was asked my opinion on what is the biggest opportunity in Content Marketing? Without hesitation, I answered “Slideshare.”Slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health.In its own blog, slideshare released an infographic celebrating its 10 millionth uploaded presentation. They even curated a selection of resources to help you understand what to upload to slideshare….
Jeff Domansky's insight:

Here’s why SlideShare matters to your content marketing strategy.


See on curatti.com