The PR Coach

best social PR tips, resources & insight

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The Ideal Length for All Online Content


Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?


I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.


Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?


Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Jeff Domansky's insight:

Excellent content marketing resource and tips..


See on blog.bufferapp.com

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Thin film electronics may hold the key to human size health care


Sensors and other electronics will drive tremendous innovation in medical devices, building off the current momentum in fitness and wellness devices.Health care’s integration with information technology remains inconsistent as of today. Supercomputers helped fuel the genomics revolution, which was a critical success for the health care space. On the other hand, the transition to electronic medical records has been a promise never fully realized. The rapid adoption of wearables, though, leaves little doubt that electronics is poised to make a large impact on health and medicine.As Gigaom Research analyst Jody Ranck writes in his forthcoming report on health care and the internet of things, sensors and other electronics will drive tremendous innovation in medical devices, building off the current momentum in fitness and wellness devices. Much of this development is centered on making devices ever smaller, from ingestible sensors in the form of pills to nanowires and lab-on-a-chip technologies….
Jeff Domansky's insight:

Interesting exploration thin films and potential applications in wearables and medical technology.


See on gigaom.com

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How To Succeed With Visual Social Media Marketing | Jay Baer


Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.


The skill set is shifting, says Jessica. A writing background is key to thinking about the whole lifecycle of the content. It’s not just about creating; today’s social pros need to think about how content travels across platform and how it gets consumed.


They see companies hiring more visual artists to create content but also people with publishing backgrounds. “It’s not just about which content you create and which context you put it in,” Jessica says. “It’s about speed too.” What is the right time to produce the right content for the right audience in the right format? Those are a lot of cross-disciplinary skills…


Jeff Domansky's insight:

Good lookat visual storytelling for business.


See on convinceandconvert.com

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Virgin Atlantic Flies High on Content Innovation | NewsCred - The Bulletin


Virgin Atlantic Airways has always been a mover and shaker when it comes to image and innovation. Despite the fact that 2012 brought a £93m loss for the company, brand leaders at VA have continued to put their best face forward. A willingness to take risks, reinvent themselves, and remain relevant has resulted in one amazing campaign after another. Like “Flying in the Face of Ordinary”:


VA realizes that the bulk of their customers purchase one or two flights with them per year, making it more important to continuously engage their audience in every possible way, digitally and in real life. Let’s look at four ways the brand has succeeded over the past year.


Jeff Domansky's insight:

Smart content marketing keeps Virgin Atlantic flying high and connected with customers.


See on blog.newscred.com

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WordPress 3.9 Has Built-in Support for Pasting from Microsoft Word


A common support question that’s been popping up on the web after WordPress users update to 3.9: What happened to the “Paste from Word” button in the visual editor? If you find that the button is missing, don’t worry – it’s not a bug. Prior to this update, the button was located in the kitchen sink of the visual editor:


WordPress 3.9, however, removes the “paste from word” button entirely. It includes TinyMCE 4.0 and has better built-in support for pasting in blocks of text for Microsoft Word. The better your software gets, the more the magic happens behind the scenes. WordPress now detects if the pasted text is coming from MS Word and makes the appropriate changes.


Until I saw the question on Reddit, indicating that the button had gone missing, I had no idea that anyone still used this feature. The missing button is actually an enhancement, not a bug. Hopefully this information has reached you before you started deactivating all your plugins.


Jeff Domansky's insight:

Just the best news for bloggers! Thanks WordPress!


See on wptavern.com

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32% Of All Online Purchases Are Made With A Mobile Device


No one can deny the rapid rate in which Mobile Commerce is growing.A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending….
Jeff Domansky's insight:

Mobile shopping will continue to grow probably and new strategies are needed to capitalize.


See on business2community.com

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Beaconizing the Brand Experience | Brian Solis


…Millions are spent on content creation and propagation across many channels and media. Multi-channel marketing concepts can be fitted to this alternate use case by helping brand marketers understand the contribution of content investments to an engaged audience of individual consumers. It’s like placing iBeacons on branded content such that marketing spend can be optimized around the messaging that connects best with consumers. Metrics such as open rates and website visitor dwell times become indicators of content quality comparable on a relative basis.It takes a blend of informed creative brilliance and technology enablement to pull this off – key is informed. To these ends, it’s essential to reign in the insights digital channels capture to fuel a profile of individual consumers that lives, grows, and evolves just like the person it describes. These insights help both agencies and brand marketers inform brand storytelling with knowledge of their consumers beyond superficial characteristics. In this way, you could say consumers help write the story….
Jeff Domansky's insight:

Brian Solis explores how content marketing is becoming a “beacon” for success in marketing.


See on briansolis.com

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Online Purchase Cycle in 2014 Messy; Not a Funnel


Mobile, social, and the cacophony of modern interruption marketing has transformed the retail path to purchase, and forced retail marketers to focus on building lasting relationships that benefit customers….“Now, because of smartphones and tablets, marketers need to fundamentally rethink things. Shopping is becoming an iterative rather than a serial process. Consumers no longer go shopping, they always are shopping.”Among the less frequently discussed casualties of modern marketing is the path to purchase.The path to purchase is not a sidewalk leading from the shopper’s front door to a store; it is a cycle repeated over and over, and it requires marketers to take a different tack….
Jeff Domansky's insight:

Retailers face big challenges as consumers change how they buy.


See on practicalecommerce.com

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14 Expert Content Marketing Insights - Curata Blog


Content marketing is not just a growing trend — it’s a growing necessity to succeed in today’s marketplace. With over 70 percent of marketers increasing their budget on content this year, it’s imperative that they understand content marketing best practices before diving in too quickly. The following infographic includes tips & tactics from 14 experts taken from recent content marketing events; intended to help you adjust your current content strategy to add value, drive engagement and increase leads.


Jeff Domansky's insight:

Curata shares advice from 14 content marketing heavyweights.


See on curata.com

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30 Simple Tools For Data Visualization | Fast Company


There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer’s repertoire. They’re not just powerful; they’re easy to use. In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training. Let the software do the hard work for you. Your client will never know…..


Jeff Domansky's insight:

A superb list of visualization tools, well described from Fast Company. Recommended. 8/10


See on fastcodesign.com