The PR Coach

best social PR tips, resources & insight

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What is Content Marketing?

See on Scoop.it - Public Relations & Social Media Insight

Content marketing is creating information that your target audience wants and making it accessible to them. Let us now look at some definitions…OK, content marketing is popular. But why is it important for business owners and marketers?In the last six years, the number of searches for various terms on Google alone doubled to 120 billion in 2012 from less than 60 billion in 2008 . Based on these numbers, we can definitely say that people now look for information online much more than they did earlier….
Jeff Domansky's insight:

Extensive look at content marketing strategies, tips and ROI.


See on rightmixtech.com

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Infographic Reveals Expensive Markups of Everyday Products

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We all know there’s markup on most things we buy. The seller has to earn a living, after all. But the markup of some items might surprise you. Coupon site Sumocoupon analyzed some consumer data and put together an infographic revealing the markup of 37 products.The site calculated the data based on information collected from production pricing reports on news sites like CNN and the New York Times. While this isn’t the most scientific of methodologies, they’re open about their sources and you can check out the data from each report.More than products, they found that services have the highest markup. This is pretty obvious, but the numbers are a little surprising. For example, interior painting had a markup of 6,329%. Companies charge thousands, but the supplies cost a little over a hundred bucks, according to their data….
Jeff Domansky's insight:

We all know there’s markup on most things we buy. But the markup of some everyday items might surprise you.


See on twocents.lifehacker.com

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Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns

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Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.
Jeff Domansky's insight:

Mitch Barns, Nielsen CEO, looks at future trends and provides a thoughtful look forward.


See on nielsen.com

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Big Companies Use Content Hubs for Native Advertising

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As large companies look for creative ways to draw attention to their advertising on content sites, a number of Fortune 500 firms are going in the opposite direction.As large companies look for creative ways to draw attention to their advertising on content sites, a number of Fortune 500 firms are going in the opposite direction. Instead of putting their advertising around articles created by news firms, they’re putting news articles around their promotions. From technology to fashion and from finance to food and drink, businesses are building hubs that allow them to control both content and advertising.The content hubs look, on first appearance, like any traditional news site. Large headlines and lead stories point out the most important features of the day. Sections often lead to categories within the site while scrolling down the page brings up more stories and articles.In terms of design the sites haven’t broken new ground; they’ve followed formulas laid out by traditional news firms like CNN and Fox, as well as online news companies like Mashable and Buzzfeed. Copying the design immediately gives them an appearance of objective news gathering rather than a sense of commercial promotion…
Jeff Domansky's insight:

Who’s using content hubs and how are they using native advertising for impact?


See on steamfeed.com

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20 Captivating Content Marketing Facts in 2014

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The evolving digital world as we know it is allowing writers we didn’t know existed to become visible and reveal their genius. It is providing a platform for writers to grow their skills and also receive feedback that makes them better artists. Attention on the web is more about learning and feedback than narcissism.Content creation can involve bland blog posts and content that puts you to sleep. But there is much to be read that delights, surprises and entertains.Content marketing facts in 2014Here are some of the stats that is the moving feast of facts that is content marketing….
Jeff Domansky's insight:

Useful content stats help you build strong marketing platform.


See on jeffbullas.com

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6 Epic Content Marketing Examples from 2014

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Interruptive marketing—where businesses bombard potential customers with ads and promotions—is out, and content marketing—where businesses publish relevant content and media—is in. As such, businesses and brands have gone to great lengths to improve their content marketing game in the last year, and many companies have completely revamped their content marketing strategy.In fact successful companies’ online marketing practices are now entirely customer-centric, focused on presenting content that is interesting and informative and appropriately timed rather than sales-oriented material foisted on customers. Here’s a look at six companies with the best content strategies of 2014 and what you can learn from them….
Jeff Domansky's insight:

See how content marketing can be done in the right way in these six content marketing case studies.


See on outbrain.com

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

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It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have.


Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”

• 51% responded “somewhat effectively”
• 14% responded “very effectively”…


Jeff Domansky's insight:

Better content marketing strategies and execution badly needed for better results writes Howard Sewell.


See on business2community.com

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Sky News Reporter Goes Looting Through Malaysia Airlines Flight 17 Luggage (for News) - PRNewser

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With MH370, the flight seemed to vanish into the ether, like all those horror stories about the Bermuda Triangle. And just when the airliner had that atrocious “breaking news” down to a minimum, the unthinkable happened over the Ukrainian coast as MH17 was shot down…presumably by separatists in the region.


And then Sky News went rummaging through the luggage of the dead passengers on live television.


In the report from Sky News’ Colin Brazier, viewers can practically hear the internal ethics debate as he says, “I probably shouldn’t be doing this” before doing the very thing he knows he shouldn’t be doing….


Jeff Domansky's insight:

Unbelievable breach of ethics and decency.


See on mediabistro.com

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Are You Screwing Up Your Twitter Images? 7 Do’s and Don’ts | Hubspot

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Ever sinceTwitter made photos automatically display in-stream, they’ve been helping marketers get even more results out of the 140-character social network — in fact, an A/B test we ran found that tweets with images get 55% more leads.


Though images themselves can help boost your presence, some are better than others. It’s not just enough to slap any ol’ image onto a tweet — you need to choose the right image. 


But what does right really mean? Let’s dig into it. Keep on reading to learn some essential do’s and don’ts for using images on Twitter….


Jeff Domansky's insight:

Really practical tips you can put to use easily.


See on blog.hubspot.com

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Forbes: No silver bullets | BuzzMachine

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I hesitate three beats before clicking on a Forbes link. That is the definition of a devalued media brand. And that is precisely what other media companies should fear as they more and more try to fool their readers into thinking that what we used to call advertising is now something else that can comfortably live under brands, enigmatically labeled.The real lesson of Forbes is that there are no easy answers and quick solutions for transforming legacy media companies. DVorkin became a key tourist attraction for media executives touring New York. I know because I took many of them to meet Lewis. He generously shared his means and methods. But I also told these executives that the path was not without the peril I just described.Media executives are looking for quick fixes still….
Jeff Domansky's insight:

Jeff Jarvis reflect on Forbes magazine’s effort to move to a digital model and the future of other traditional media trying to evolve as well.


See on buzzmachine.com