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MediaShift . 5 Creative Strategies for Magazines to Use Pinterest | PBS

Via Scoop.it - Public Relations & PR 2.0 Insight

Despite what you may have observed, you can pin more on Pinterest than recipes, home d├ęcor, fashion, and enough DIY projects for a lifetime.

Much has already been written about magazines’ use of Pinterest. Because the majority of the site’s users are women, much of the coverage has focused on how Pinterest has presented opportunities for women’s magazines to share content with wider audiences and drive traffic to their own websites. But magazines of all types, beyond just women’s publications, can use Pinterest creatively to craft interesting selections of content to intrigue current — and potential — readers.

I spent hours on Pinterest looking for innovative ways that magazines — especially smaller publications, and those on non-lifestyle topics — are using Pinterest. Here are five creative strategies I found that might also be new opportunities for other magazines….


Via pbs.org