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Why Isn’t Marketing’s Version of Storytelling Working? | Business 2 Community

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Storytelling, storytelling, and more storytelling.

Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique.

I couldn’t agree more. Unfortunately, I think most attempts fall short.
Earlier this week — I made the point that A) It seems that despite all the hype — we’re doing less real storytelling today and B) storytelling is hardly a new tactic….

[Good suggestions for storytelling that works ~ Jeff]

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