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Why You Need a New Media Relations Strategy | Social Media Strategy | Online PR | Proactive Report | Sally Falkow

See on Scoop.it - Public Relations & Social PR Insight

Social media has changed the way news is gathered and reported.  In this  video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.

Just as media companies have had to adapt to this always-on news cycle, so do PR pros. Dealing with the media now, and getting earned media mentions, is a far cry from what it was even five years ago. It’s time to rethink your media relations strategy for 2013….

[Sally Falkow shares a video with useful media relations insight ~ Jeff]


See on proactivereport.com