The PR Coach

best social PR tips, resources & insight

0 notes

Algorithmic Content Curation’s Failures | B2B Content Engine

See on Scoop.it - Public Relations & Social PR Insight

A very interesting piece by ERIN GRIFFITH entitled, “This Curation Trend has One Big Problem: Scale“. Now, what does this have to do with B2B content marketing or curation for B2B marketing? That is a good question….

there are some good similarity algorithms out there, but the real value of curation is in new but related content. That is what gives you as a curator value and why your followers, customers, and prospect will look towards your content over any algorithmic curated content. Granted if your goal is to scrap every article about the latest pop sensation automation will do just fine….

[Thoughtful post on the challenbe of scale for curation~ Jeff]


See on b2bcontentengine.com