The PR Coach

The Multiple Personalities of Coffee | Daily Infographic

Fri, 17 May 2013 14:32:10 -0700

See on Scoop.it - World’s Best Infographics

I’ve worked as a barista on and off for a few years now, and I couldn’t agree more with today’s infographic on the categorization of coffee consumers.

…A comic collection of characters pass in and out of coffee shops everyday, and the drink you order may say something about the kind of person you are. But don’t take coffee so seriously! However you order your cup of joe–personally, I like mine black–I think you will find that it goes perfectly with today’s infographic.

See on dailyinfographic.com

B2B Lead Generation on Twitter | Social Media Today

Fri, 17 May 2013 08:59:23 -0700

See on Scoop.it - Public Relations & Social Media Insight

A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that’s a big deal. Here’s a quick guide on getting the most out of your Twitter for lead gen campaign.
See on socialmediatoday.com

How It Would Look If Men Posed The Way Female American Apparel Models Do

Fri, 17 May 2013 08:44:02 -0700

See on Scoop.it - Public Relations & Social Media Insight

Double standard much? Friday marketing fun… Debate has heated up in Sweden regarding American Apparel’s sexualization of its female models. The retailer’s shock-tactic ads featuring naked women are certainly nothing new. But this week Swedish blogger Emelie Eriksson made headlines by juxtaposing male models’ poses in unisex American Apparel Clothing with the R-rated images of women wearing the same shirts (often sans pants). To show how American Apparel’s double standard works, a small Swedish clothing company named byPM decided to do a photo shoot in which a man posed in the same position….
See on businessinsider.com

The Top Beer Brands On Social Media | Business 2 Community

Fri, 17 May 2013 08:23:40 -0700

See on Scoop.it - Public Relations & Social Media Insight

Social media is a delicate proposition for Beer brands. On one hand their product is one of the most social products available. On the other hand, there are regulations about how social the brand itself can be. This article looks at the top Beer brands on social media, and what they are doing to get themselves there. Overall Facebook has been, and continues to be, the strongest platform for promoting beer. It has solid age restriction barriers in place – unlike Twitter, which has a more freewheeling, unrestricted access, philosophy. However, in recent times the Beer companies have started to become more active on Twitter, perhaps in recognition of a characteristic that they with it… the ability to generate Buzz. Here’s a look at the top 5 Beer Brands and how they are using social media….
See on business2community.com

Advanced Social Media Marketing for Better Branding | Business 2 Community

Fri, 17 May 2013 08:18:08 -0700

See on Scoop.it - Public Relations & Social Media Insight

With Facebook and Twitter becoming highly popular among the masses, it provides a great platform for the promotion and branding of a business. Because of the high potential of social media marketing to boost the exposure of a business among millions, the strategy is being widely applied by many small and large organizations in the current times. However, because of its increased application, the medium has become highly competitive and approaching it without strategic planning and execution can give poor to negative results. Given below is a list of strategies and ideas using which you can apply social marketing strategy more effectively which will help in strengthening the brand value of your firm among the general populace….
See on business2community.com

5 Instagram Keys For Marketing Your Business

Fri, 17 May 2013 08:11:30 -0700

See on Scoop.it - Public Relations & Social Media Insight

…According to Instagram’s official press page, there are 100 million monthly active users, 40 million photos per day, 8500 likes per second, and 1000 comments per second. This flurry of activity shows that not only is Instagram one of the most popular social networks, engagement is also relatively easy, making it a great opportunity for companies that are willing to post regularly. …Huge brands like Coca-Cola and major celebrities like Justin Bieber are using Instagram to connect with their fans and customers on a more personal level…. Just like the social networks that came before it, using Instagram as part of your overall online marketing initiatives helps you introduce new and existing products to your target market, build a sense of community with your customers, and gather more online exposure….
See on socialfresh.com

6 'About Us' Pages That Are Probably Better Than Yours

Fri, 17 May 2013 07:09:56 -0700

See on Scoop.it - Public Relations & Social Media Insight

If your ‘About’ page ain’t too nifty, check out these examples and fix it up in a jiffy. When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your website design needs? Why, with your ‘About Us’ page, of course! For a remarkable ‘About Us’ page, all you need to do is figure out your company’s unique identity, and then share it with the world….
See on blog.hubspot.com

3 Ways to Use Google to Be Better at PR

Fri, 17 May 2013 07:05:13 -0700

See on Scoop.it - Public Relations & Social Media Insight

using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online….
See on convinceandconvert.com

Less guff, more puff

Fri, 17 May 2013 07:00:24 -0700

See on Scoop.it - Public Relations & Social Media Insight

.Economist overview is worth reading. .. Nearly 40% of CMOs do not think they have the right people and resources to meet their goals, says an Accenture report entitled “Turbulence for the CMO”. Martin Sorrell, the boss of WPP, the world’s biggest marketing and advertising group, says that since the 2008 financial crisis marketers have been elbowed aside by finance and procurement chiefs. Dominique Turpin, the head of IMD, a Swiss business school, writes that “the CMO is dead”. Yet some have never felt perkier. With new digital tools marketers can reach the likeliest customers when they are most in the mood to buy. Last summer Wall’s ice cream and O2, a mobile-phone network, teamed up to send advertisements to Londoners’ smartphones when temperatures climbed. When the weather cooled Kleenex, a brand of tissues, used Google search terms and health-service data to target ad spending to areas likely to suffer the most sneezes. Andy Fennell, the marketing boss of Diageo, a drinks firm, thinks this is “a golden era for brand builders”….
See on economist.com

10 Visual Social Media Tips for Image Success

Fri, 17 May 2013 06:53:44 -0700

See on Scoop.it - Public Relations & Social Media Insight

So your online business has always experienced praise for its crisp quality content from customers and admirers? But as of late, maybe you’ve noticed that your posts are facing a lot of stagnancy in reaching your perfect target audience? And after initial analysis, you may have realized that your social media messages somehow lacked the “visual magic” that is necessary for image success? Below are some tips to get you back on track….
See on smallbiztrends.com

What You Need to Know About Marketing Automation

Fri, 17 May 2013 06:49:58 -0700

See on Scoop.it - Public Relations & Social Media Insight

For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here’s a look at marketing automation: the primary elements, core benefits, and opportunities. …Among the growing number of marketing agencies and “experts” who produce such varied results under such varied budgets – it’s no wonder why marketing is frequently perceived by business owners as a cost center instead of a profit center. Marketing automation helps fix this – and although there are many marketing automation platform providers (Marketo, Eloqua, Pardot, etc.), the platform as a concept is now also emerging as a popular investment for numerous companies worldwide. The Elements of Marketing Automation The 10 primary elements of marketing automation include…
See on searchenginewatch.com

How We Grew Crazy Egg to 100,000 Users With A $10,000 Marketing Budget

Fri, 17 May 2013 06:42:08 -0700

See on Scoop.it - Public Relations & Social Media Insight

So how did we grow the business to over 100,000 customers? Well for starters we used to have a free plan, which helped a lot. And you probably see advertisements for Crazy Egg all over the web, but we’ve been over 100,000 customers for years. Before that point we didn’t have a big marketing budget… all we had was $10,000. So how did we do it? 7 essentials to startup success…
See on quicksprout.com

11 B2B Content Marketing Case Studies with Killer Marketing Performance

Fri, 17 May 2013 06:37:51 -0700

See on Scoop.it - Public Relations & Social Media Insight

11 case studies and valuable lessons… …One of the interesting things about these B2B content marketing campaigns is a fairly consistent LACK of attention to optimizing content assets (images & infographics, video, PDFs, etc) for search. Many of these campaign assets could continue to attract new prospects or at least attract more than they are if the assets were more visibile for relevant keywords. Just using the titles of the files and documents was difficult to find many of these. Many of these content assets are near invisible when it comes to buyer-centric keywords. Just remember marketers, when it comes to content, there’s no excuse not to socialize, advertise, publicize AND optimize. This approach represents a lot of what we do at TopRank Marketing. Here’s the full deck for details on each Killer Content Marketing campaign plus performance data. Enjoy!
See on toprankblog.com

Social Media and ROI | Tips | Social Media Today

Fri, 17 May 2013 06:31:08 -0700

See on Scoop.it - Public Relations & Social Media Insight

Getting more results from social media can be difficult. Here are a few tips that may help…. …Social media strategist Jay Palter recently wrote about the social media ROI quandary for The Globe and Mail. Palter says that most people who overemphasize small gestures like Facebook likes are ultimately likely to be underwhelmed by their meager effect on their bottom lines. “Before you conclude that you may be wasting your time for the measly return, let me ask you an important question: What did you invest in social media?” he writes. “If you’re investing time and resources in social media mostly to promote yourself, drive traffic to your website and convert leads to new business, you’re likely going to be disappointed.” Getting more results from social media can be difficult. Here are a few tips that may help….
See on socialmediatoday.com

Mobile Marketing, How to Get Started | Social Media Examiner

Fri, 17 May 2013 06:25:49 -0700

See on Scoop.it - Public Relations & Social Media Insight

Social media marketing podcast 41, in this episode Jamie Turner shares how to start with mobile marketing and why your mobile customers matter…. Do you use mobile marketing for business? Are you wondering how to get started? To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast. It’s designed to help busy marketers and business owners discover what works with social media marketing….
See on socialmediaexaminer.com

SEO Help – Quick On-Page SEO Keyword Placement For The Lazy | Business 2 Community

Fri, 17 May 2013 06:18:10 -0700

See on Scoop.it - Public Relations & Social Media Insight

Quick & Easy Keyword Placement Checklist This SEO Guide is for the small business owner or SEO (search engine optimization) beginner that is in the initial stages of website creation or optimization. Search engine optimization is a great marketing tactic for any type of business, but many business owners or traditional marketers are apprehensive about optimizing their company’s website. As a digital strategist who has been leading SEO campaigns for the last 7 years, I have heard a lot of excuses… “I just don’t understand” “I don’t have time” “It is too much work” “I tried for a little while, but didn’t see anything happen, so ….” Don’t worry, I am not here to chastise, just provide you with a Quick and Easy Keyword Placement Checklist for your company’s website….
See on business2community.com

Your Content Marketing Sucks. Here Are 10 Resources That Don't.

Fri, 17 May 2013 06:07:45 -0700

See on Scoop.it - Public Relations & Social Media Insight

Your Content Marketing Sucks. Yep. I went there. Luckily, we have 10 of the best resources to get your content marketing back on track…. If you work in content marketing, you already know how much is out there about best practices, SEO tactics, and generating great content. There are so many articles, ebooks, and self-proclaimed experts that it’s hard to tell what’s legitimate. Trust me, I know it’s tough to wade through the muck, so I’ve compiled the ten best content marketing resources on the web, and I’ll also tell you why they’re worth your time….
See on unbounce.com

Bizarre Tale of Arizona Bistro's Bad PR Grows | The PR Coach

Thu, 16 May 2013 21:03:42 -0700

See on Scoop.it - Public Relations & Social Media Insight

Earlier this week, I posted about the Facebook meltdown and trials and tribulations of Amy’s Baking Company Bakery Boutique & Bistro in Scottsdale. Arizona (Epic Facebook meltdown, PR fail or publicity ploy?).

This un-reality show couldn’t get much stranger. It has more twists, turns and intrigue than a Shakespearean tragedy. Or maybe the Keystone Cops would be more accurate?

The bistro was featured in a raucous season finale episode on Kitchen Nightmares featuring explosive celebrity chef Gordon Ramsay.

It was an entertaining and highly-charged reality TV episode complete with drama, screaming, yelling, heroes and villains….

Jeff Domansky’s insight:

The un-reality continues with more bad PR, twists and turns and a planned news conference and the most bizarre news release ever. Stay tuned!

See on theprcoach.com

by Rich Becker: Five Things I Wish Every Advertiser, Marketer, And PR Pro Knew

Thu, 16 May 2013 05:51:12 -0700

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Rich Becker shares a thoughtful post… …In truth, ten years of material is a pretty conservative estimate but not because of the quantity. The way I see it, there is never any shortage of material as long as the instructor continues to explore, learn and grow. Ideally, they will with one foot in academics and one in the real world but sometimes one or the other will suffice. No one ever wants to feel dusty or complacent unless they’ve given up. Eventually, I settled on five things I wish every advertiser, marketer and PR pro knew because I think all of us, at one time or another, grows weary of watching people fail. That’s the way marketing works. You can put in hard work or learn the hard way….
See on richardrbecker.com

It's About Time Walmart Waged An Ad Campaign Like This One

Thu, 16 May 2013 05:38:34 -0700

See on Scoop.it - Public Relations & Social Media Insight

It’s about time Walmart fielded a TV-advertising campaign that explains just why the stores are still so popular with Americans despite the disbelieving objections of elites that keep picking at the world’s biggest retailer for one reason after another. By focusing in a clear-eyed way in its new campaign, “The Real Walmart,” on the strengths of the company and how they benefit various huge constituencies—American consumers, Walmart workers, and Walmart’s supply-chain participants—the brand has a good shot at engendering more of the endemic kind of cultural goodwill that perpetually has escaped it….. Reputation management. Is it working?
See on forbes.com